Wesley van den Heuvel, Sr. Director of Omnichannel Engagement, Novo Nordisk,
Damon Basch, VP of Strategic Partnerships, Veradigm
Maria O’Mara, SVP, Business Development, ConnectiveRx
Thomas Shea, Chief Revenue Officer, Doceree
Maria Cipicchio, OptimizeRx
The American Heart Association's (AHA) understands the importance of innovation and equity at the point of care (POC) as a vital part of its omnichannel strategy. This session will showcase how the AHA capitalizes on its unique ability to operate across diverse channels and platforms, from digital landscapes to physical community hubs, attending to the needs of varied audiences.
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The AHA exemplifies a powerful model in understanding and engaging with communities by considering the broader context of people’s lives and where they connect. Learn about their strategies in raising health awareness at crucial touchpoints throughout the larger life journey.Â
The AHA shares its strategies for mixing large scale public campaigns with honing in on audiences facing traditional POC challenges, such as rural health, underserved communities, immigrant populations, and those hindered by physical or economic barriers to access.
Kandu Health, a leader in post-stroke care, shares insights on tailoring marketing to the nuanced realities of patient journeys. Discover how factors like demographics, treatment access, and the physical and cognitive impacts of a stroke influence receptiveness to healthcare messaging. Kandu emphasizes the importance of delivering information that aligns with patients' emotional, physical, and socioeconomic status at each recovery stage.Â
This session explores strategies for bridging emotional and informational gaps in patient experiences, crucial for enhancing treatment adherence and communication effectiveness at the POC. Learn about Kandu's approach to creating targeted educational ecosystems and campaigns that resonate with patients at crucial points in their care journey. Gain insights into adapting marketing efforts to meet individual patient needs, moving beyond generic narratives to more empathetic, patient-focused strategies.
Local and independent pharmacies stand as beacons of health, evolving beyond traditional roles to increasingly become integral partners in patient health. This session, featuring insights from Mike Wysong of CARE Pharmacies and Paul Zvaleny of Giant Food, shines a light on the transformative role of these pharmacies as essential and accessible points of care. Are these essential points of care able to evolve, or are they endangered?Â
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Our panelists will discuss how these community anchors are expanding their services beyond medication dispensing, providing critical services and support that accommodate patient lifestyles. The integration of digital tools like online portals and telehealth is not only redefining their role but also offering valuable insights into patient behavior and needs, crucial for effective healthcare marketing. They’ll also share their views on the future of pharmacies.Â
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The discussion will also underscore the unique position of local pharmacies in the healthcare landscape, highlighting their ability to provide personalized, community-focused care. This presents an opportunity for healthcare marketers to forge stronger connections with patients and healthcare providers.Â
Explore new data on the measurable impact of integrating Point of Care (POC) channels into the media mix. Join Victoria Summers as she presents her proprietary research, shedding light on the significant influence of targeted POC messaging on patient and healthcare provider (HCP) behaviors.
Gain a deeper understanding of the distinct advantages of incorporating POC into your marketing mix and how this integration can measurably improve both reach and effectiveness.
Complex dose titration is a persistent challenge in healthcare, resulting in adherence failures, treatment discontinuation, and suboptimal outcomes. To help overcome these hurdles, ConnectiveRx has developed and launched Smart Dosing, an integrated in-EHR solution that automates and streamlines complex dose titration through timely in-workflow alerts and reminders. Smart Dosing taps into EHR data to track each patient's titration schedule and provide point-of-prescribing alerts if renewal orders deviate from guidelines. It also proactively delivers reminder messages to prompt chart review and dosage increases per the regimen's incremental timeline. These intelligent nudges facilitate adherence to intricate titration protocols that are otherwise easily neglected.
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By keeping patients optimally titrated, Smart Dosing enhances treatment effectiveness and continuity for better health outcomes. Its ambient support system reduces prescribers' titration-related cognitive load through timely guidance. This first-of-its-kind innovation stands to help numerous brands with progressive dosing needs reach their full potential. In the end, Smart Dosing helps both prescriber and patient optimize clinical results and helps brand teams get patients on therapy and keep them on therapy throughout the dosing changes.
Maria O’Mara, SVP, Business Development, ConnectiveRx
Delve into the real-world pain points HCPs face to discover how precise messaging at the point of care can help lighten the workload, engender trust, and improve healthcare experiences. Hosted by Dr. John Whyte, this session illuminates the evolving dynamics between patient expectations,healthcare challenges, and shifting HCP experiences across virtual and in-person Points of Care (POCs).
Join healthcare providers in a candid discussion about the technologies and marketing content that aid their practice and their 'wish list' for marketing solutions that could meet care challenges.
Discover the often-underutilized potential of Electronic Health Record (EHR) messaging in marketing mixes during this exciting panel discussion and use case quick-fire. Uncover the surprising truths about EHR messaging, ranging from bespoke creative strategies to insightful cost-to-value analyses. Experts will impart best practices, standards, and forward-thinking approaches for leveraging EHR platforms in the current health environment.
Learn how EHR systems go beyond record-keeping tools as dynamic resources for reaching and engaging both patients and healthcare providers effectively. This session will explore how EHRs are adapting to HCP workflows, changing demographics, and patient healthcare journeys, becoming unparalleled tools for targeting and delivery in marketing.
The American Heart Association's (AHA) understands the importance of innovation and equity at the point of care (POC) as a vital part of its omnichannel strategy. This session will showcase how the AHA capitalizes on its unique ability to operate across diverse channels and platforms, from digital landscapes to physical community hubs, attending to the needs of varied audiences.
The AHA exemplifies a powerful model in understanding and engaging with communities by considering the broader context of people’s lives and where they connect. Learn about their strategies in raising health awareness at crucial touchpoints throughout the larger life journey.Â
The AHA shares its strategies for mixing large scale public campaigns with honing in on audiences facing traditional POC challenges, such as rural health, underserved communities, immigrant populations, and those hindered by physical or economic barriers to access.
Dr. Tracy Norfleet, Chief Executive Officer, Pink Agate (Moderator)
Madeleine Konig, National VP, Patient Solutions, Patient and Consumer Health at the American Heart Association
Kelly Cunha Pokorny, National Director, Brand Marketing, Patient Solutions & Risk Factor Management at the American Heart Association
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Reach Every Possible Patient: Precision Targeting at the Point of Care
Learn how PatientPoint’s precision targeting capabilities deliver unmatched audience quality, enhancing your ability to deliver the most relevant message and experience to the patients who need it most.
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Linda Ruschau, Chief Client Officer, PatientPoint
Andrew Schultz, Chief Product & Strategy Officer, PatientPoint
Join TelevisaUnivision, MedFuse and PHM as they unpack the latest data and real-world examples showcasing how a nuanced understanding of culture can drive more effective marketing campaigns. Go beyond translation to make your marketing strategy more targeted, more inclusive, and culturally relevant. We will take a special look at the numbers and approaches necessary to reaching the fastest growing healthcare demographic, the Hispanic community, to drive demand for your brands.
Informed by the latest experiences of healthcare organizations, Jo Ann Saitta, EY, Managing Director, Digital Transformations, will discuss how marketers need to rethink marketing strategies to ensure customer centric approaches based on a digital first strategy. Attendees will learn about the importance of breaking down silos and creating patient journeys with customer data in mind, ensuring strategies are patient-centered and data-driven. The session will share approaches for better healthcare marketing that addresses barriers to care and reach beyond traditional target audiences to encompass broader community needs.
Delivering Personalization at the POC through AI-Curated Content
Unveiling the next frontier in POC communication, this talk will highlight the integration of AI for content curation with digital printing technologies. Together, they deliver location-specific selected content, enriching the reader's experience and providing advertisers unprecedented personalization and relevance at scale. This innovation makes engagement more meaningful for both HCPs and pharma brands.
Christy Tetterton, Chief Strategy and Marketing Officer, Physician's Weekly
Voices from the pharmaceutical industry will highlight the crucial role of Point of Care (POC) in their marketing strategies. Moving beyond traditional advertising approaches, the focus will be on how effective POC strategies can remove barriers and enhance care journeys.
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Industry leaders will tackle key challenges, such as messaging adaptation, and will showcase innovative solutions to these pressing issues in the pharmaceutical sector. This session offers attendees a unique opportunity to understand how pharma is successfully engaging with patients and healthcare professionals at the POC, leading to stronger outcomes for all involved.
Industry leaders Brett Barker from NuCara Pharmacy and Beth Zemkoski from Alcon deliver a unique cross-sector dialogue that highlights the innovative approaches each is taking to redefine their respective pharmacy and pharmaceutical companies as vital points of care. Both NuCara and Alcon are working to become indispensable patient resources, leading the way in patient-centered care.Â
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Explore how NuCara and Alcon are leveraging digital tools, telehealth, and online services to revolutionize patient experiences and engagement strategies. Barker and Zemkoski will demonstrate their distinct strategies for reaching specialized patient groups, overcoming barriers to patient access, and creating novel ways to establish long-term patient relationships. Gain insight into the impact of creating patient-centered support and services that align patient pathways to business needs.Â
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This session dives deeply into how a patient-first approach across platforms can set new standards in healthcare marketing.
Bridging the gaps: Engaging patients in the moments after a script is writtenÂ
Helping patients effectively start—and stay on—their medication is an immense and costly challenge, with medication nonadherence costing the U.S. as much as $300 billion each year. How can industry stakeholders help patients be more informed and active in their care to overcome adherence barriers? Introducing the post-script engagement: a new moment to supply patients with tailored resources as soon as their prescription is written. Learn how this innovation connects patient engagement, insights for providers and personalized life sciences partner resources to address unique adherence challenges early in the treatment journey.Â
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